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Dancer's Training
In the Dancer’s Training Professional Empowerment Strategy, the Clash! between classical and contemporary dance models has been meant as understanding, feeling, and researching in dance with and within the body as a tool for expression. The investigation underlined the partners’ need to re-direct their practices in order to re-think the pedagogical approach used in a dancer’s daily training. In these terms, they developed new strategies to combine several techniques driving contemporary performers in the process of discovering renovated modalities to express themselves.
WORKSHPS
Audience Development
Clash! Audience Development Professional Empowerment Strategy recognizes dancing as a practice for sharing information, knowledge, and awareness. During the four laboratories, partners saw the need to make the Audience Development Strategy come from a deep research process to be performed by each dance company involved in the project. Taking into consideration the goal to be achieved, or rather to support the spectator’s understanding of the transition from classic to contemporary dance models, the strategy aimed at communicating the importance of cultivating a culture of the body for increasing social and physical benefits in everyday life, and repristinating a common sense of belonging with a community.


Marketing and Communication
The speculation underlined the importance to understand how to develop a Marketing and Communication Professional Empowerment Strategy based on the acknowledgment of networking as a tool for crossing over the borders between countries, providing international visibility for the dance companies partner in the Clash! project. The Clash! research explored the concept of 'cultural diplomacy' to look for innovative models of marketing dance productions throughout a local impact.
COMPANIES






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